Senior Living Website Design for Texas Communities
Senior living website design for assisted living, memory care and independent living communities. Give families clear care, pricing and floor plan pages, then make it easy to book a tour.
Who this is for
Independent assisted living, memory care and senior living communities in Texas, and regional groups running two to ten buildings. Most of our senior living clients are fighting for census against bigger operators with bigger ad budgets, and the website is the one place where a smaller community can look like the obvious choice.
The person reading your site is rarely the resident. It is an adult daughter or son, often at 11pm, comparing three or four communities on a phone after a hospital discharge conversation. Every page is written for that reader.
What a senior living website has to do
- Care level pages in plain language: assisted living, memory care, respite and independent living, what each includes and who it is right for.
- Floor plans with real photos, square footage and what is in the room, not a PDF that needs a download.
- Pricing families can find. A starting rate and what it includes beats "contact us for pricing" every time, because the family will simply call the community that published a number.
- A tour request form with calendar booking, and a phone number that is tracked so you know which pages produce calls.
- A careers page that hires caregivers and med techs, because staffing is the other half of census.
- Reviews, move-in stories and the small things that make a building feel like a place rather than a facility.
Build around the family decision, not the building
A family does not arrive ready to book a tour. They first need to understand whether you provide the right level of care, whether the location works, what life feels like and whether the price is possible. We arrange the site in that order. Calls to action appear when the next step makes sense, not in place of the answers a family needs.
Real photography carries more trust than polished stock images. We plan a practical shot list for apartments, dining, common spaces, activities and staff interaction, then place those images beside the questions they help answer. The result feels like your community, not a template shared with every operator in the market.
Local search is most of the work
Families search "assisted living near me" or "memory care in Sugar Land", and Google answers with a map pack before it shows any website. Your Google Business Profile, your reviews and a page written for your town decide whether you appear there. Every senior living plan includes the profile, claimed and optimized, posted to twice a month, with review monitoring and replies.
If you run more than one community, each gets its own page written about its town: the neighborhoods it serves, the hospitals and physicians nearby, and the referral partners families already trust.
Built to be read by older eyes and slow connections
Large type, high contrast, no carousels, no pop-ups, fast on a three-year-old phone on a hospital guest network. We build to WCAG AA and test with the people who will actually use the site. Tour forms run on HIPAA-safe infrastructure with a signed BAA where health information is involved.
A tour path your team can follow
Every tour request reaches a named person, records the page and source that produced it, and gets a clear confirmation. We can connect the form to your CRM or keep the workflow simple for an independent community. Phone tracking and form events show which care pages, town pages and campaigns produce qualified conversations.
- A family can find care levels, starting prices, floor plans and availability without hunting through the navigation.
- The main phone number and tour action work from every mobile page.
- Tour requests reach the right sales counselor and receive a useful confirmation.
- Analytics record calls, forms and scheduled tours without collecting health information.
- Existing URLs and search value are preserved when an older site is replaced.
Plans and what they include
Foundation starts at $8,500 to build plus $1,200 a month, for one community: up to 12 pages, tour booking, Google Business Profile and call tracking. Occupancy adds a family resource hub, lead nurture emails and an active local SEO campaign for communities fighting for census. Portfolio covers two or more communities with a parent brand site, per-community pages, lead routing and roll-up reporting. Every plan includes secure hosting, backups, uptime monitoring and two hours of content edits a month.
Questions we get asked
How long does a senior living website take to build?
About four to six weeks from the day we have your photos, floor plans and pricing. Most of the time goes into writing the care level pages properly and getting the Google Business Profile in order.
Do you work with communities outside Texas?
Yes. Texas is where most of our clients are and where our local search work is deepest, but the build and the care plan work anywhere in the US.
Can you take over a site another agency built?
Usually. We audit what exists, keep the URLs that rank, and rebuild what does not. If the site is on a platform we cannot maintain safely we will say so before you commit.
Should our website show senior living pricing?
Usually, yes. A starting range and a plain explanation of what changes the monthly cost help families qualify themselves. If rates vary by care needs, we show the base range and explain that an assessment confirms the final price.
What do you report on each month?
Tours requested, calls received and where they came from, reviews gained, and map pack position for your town. Not page views.
- Ranking for "assisted living near me" in your town
- Designing care websites older families can read
- The fees page that turns visits into inquiries
- Assisted living marketing ideas that fill rooms
- Local SEO for care providers
- AI search, AEO and GEO services
- HIPAA-compliant website design
- Talk to us about your site
