Senior Living Website Design for Texas Communities
Websites for assisted living, memory care and independent living communities in Texas: tour booking, care level and floor plan pages, pricing families can find, and a Google Business Profile that puts you in the map pack. Built and maintained by Velstand Studio.
Who this is for
Independent assisted living, memory care and senior living communities in Texas, and regional groups running two to ten buildings. Most of our senior living clients are fighting for census against bigger operators with bigger ad budgets, and the website is the one place where a smaller community can look like the obvious choice.
The person reading your site is rarely the resident. It is an adult daughter or son, often at 11pm, comparing three or four communities on a phone after a hospital discharge conversation. Every page is written for that reader.
What a senior living website has to do
- Care level pages in plain language: assisted living, memory care, respite and independent living, what each includes and who it is right for.
- Floor plans with real photos, square footage and what is in the room, not a PDF that needs a download.
- Pricing families can find. A starting rate and what it includes beats "contact us for pricing" every time, because the family will simply call the community that published a number.
- A tour request form with calendar booking, and a phone number that is tracked so you know which pages produce calls.
- A careers page that hires caregivers and med techs, because staffing is the other half of census.
- Reviews, move-in stories and the small things that make a building feel like a place rather than a facility.
Local search is most of the work
Families search "assisted living near me" or "memory care in Sugar Land", and Google answers with a map pack before it shows any website. Your Google Business Profile, your reviews and a page written for your town decide whether you appear there. Every senior living plan includes the profile, claimed and optimized, posted to twice a month, with review monitoring and replies.
If you run more than one community, each gets its own page written about its town: the neighborhoods it serves, the hospitals and physicians nearby, and the referral partners families already trust.
Built to be read by older eyes and slow connections
Large type, high contrast, no carousels, no pop-ups, fast on a three-year-old phone on a hospital guest network. We build to WCAG AA and test with the people who will actually use the site. Tour forms run on HIPAA-safe infrastructure with a signed BAA where health information is involved.
Plans and what they include
Foundation starts at $8,500 to build plus $1,200 a month, for one community: up to 12 pages, tour booking, Google Business Profile and call tracking. Occupancy adds a family resource hub, lead nurture emails and an active local SEO campaign for communities fighting for census. Portfolio covers two or more communities with a parent brand site, per-community pages, lead routing and roll-up reporting. Every plan includes secure hosting, backups, uptime monitoring and two hours of content edits a month.
Questions we get asked
How long does a senior living website take to build?
About four to six weeks from the day we have your photos, floor plans and pricing. Most of the time goes into writing the care level pages properly and getting the Google Business Profile in order.
Do you work with communities outside Texas?
Yes. Texas is where most of our clients are and where our local search work is deepest, but the build and the care plan work anywhere in the US.
Can you take over a site another agency built?
Usually. We audit what exists, keep the URLs that rank, and rebuild what does not. If the site is on a platform we cannot maintain safely we will say so before you commit.
What do you report on each month?
Tours requested, calls received and where they came from, reviews gained, and map pack position for your town. Not page views.
