Guides for senior living, home care and IDD providers
Plain-language guides on websites, local search, recruiting and getting chosen, written for the people running Texas care providers. New guides most months.
AEO And GEO For Care Providers: How AI Search Finds Sources
A care provider cannot buy a permanent place in a ChatGPT or Perplexity answer. These systems assemble responses from sources they can retrieve and judge useful for a particular...
Home Care Advertising: A Practical Guide To Better Clients
Home care advertising is not successful because the phone rang. It is successful when the right family called, the agency could staff the requested hours, the assessment happene...
Assisted Living Marketing: A Practical Guide To Filling Rooms
Assisted living marketing works when it helps the right family understand, trust and choose your community. That sounds obvious, but many plans begin with channels instead: post...
How To Get Private Pay Home Care Clients
Private pay clients choose you, pay on time, stay longer and refer their friends. They are also the hardest to reach, because nobody sends them to you. Medicaid and managed care...
How To Recruit Host Home Providers (And Keep Them)
Host home and companion care is the setting many families prefer and many providers cannot offer, because finding people willing to open their home to an adult with an intellect...
How To Get Clients As An HCS Provider In Texas
You passed the Provider Applicant Training, your contract with HHSC is signed, the home is licensed and furnished, and it is empty. "How do I get clients as an HCS provider?" is...
When A Family Comes Off The Interest List, Does Your Website Win The Call?
Families of adults with intellectual and developmental disabilities often wait years on a Texas waiver interest list. When their name finally comes up, the local authority hands...
The Careers Page That Fills Your Caregiver Shifts
Most home care agencies build a website for families and bolt on a careers page as an afterthought. But ask any owner what keeps them up at night and it is rarely a shortage of...
The Fees Page That Turns Visits Into Inquiries
Cost is the first question every family has and the last thing most communities will put in writing. The reasoning is understandable: pricing varies by care level, by room, by m...
Designing Care Websites Older Families Can Read
Senior living websites are read by two groups: adult children in their fifties and sixties, and prospective residents in their seventies and eighties. Both groups are further fr...
Ranking For “Assisted Living Near Me” In Your Town
Almost nobody chooses a community from a national directory. They search for what is near them, usually on a phone, usually while sitting with the person they are trying to help...
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